Press Release

Fri 21st Apr 2006
Igrox All Clear to Sponsor GrimeBusters on UKTV People

Igrox, the UK’s leading independent pest management and fumigation company, has agreed to sponsor a strand of programmes under the title ‘GrimeBusters’; the strand will include 3 programmes – Life of Grime, Life of Grime New York and Food Police – on the digital channel UKTV People (SKY 534 / NTL 809 / Telewest 206) . 

The ‘GrimeBusters’ sponsorship will run from April to July 2006 and will take the form of 4 x 10 second sponsorship credits at the beginning, end and around the commercial break for each ½ hour episode.  The programmes will run Monday to Friday as well as eight “stacked” weekends during the sponsorship period.

This type of TV sponsorship is believed to be a first for the UK Pest Control Industry and will be supported by a proactive marketing strategy and exposure on the UKTV People website – www.uktv.co.uk/people

“This new marketing initiative is an exciting opportunity to build Igrox’s brand awareness and what we do to promote this “off screen” is an important element of the strategy. The growth of Digital Multi-Channel television offers Igrox a cost-effective and targeted option for raising our profile, and we feel Igrox’s association with the very popular Life of Grime/Food Police series will provide valuable impetus for growing the business.”  Commented Mark Braithwaite, Managing Director of Igrox Limited.

For further information please contact Mark Braithwaite on 01728 628424 or email mark.braithwaite@igrox.co.uk

For media enquiries please contact Mark Low:  mark.low@igrox.co.uk

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