Igrox agreed to sponsor a strand of programmes under the title ‘GrimeBusters’; the strand included 3 programmes – Life of Grime, Life of Grime New York and Food Police – on the digital channel UKTV People (SKY 534 / NTL 809 / Telewest 206) . 

The ‘GrimeBusters’ sponsorship ran from 6th April to the middle of July 2006 and took the form of 4 x 10 second sponsorship credits at the beginning, end and around the commercial break for each ˝ hour episode.  The programmes ran Monday to Friday as well as eight “stacked” weekends during the sponsorship period.

To view our exclusive video clips click on the links below: